Most developers will be brimming with ideas, some of which end up as side-projects. But what happens when you decide to turn one of these side-projects into an actual business? A product that you charge people money to use and that you hope will one day become your full-time gig?

What follows is a cautionary tale, warts and all, from someone who has been there, done that and got the t-shirt. Hear from a fellow developer: what it’s like to build and launch a product in your spare time; how your developer brain can actually work against you; why your idea might be doomed from the start; and ultimately, how to make the right choices to maximise the chance your bootstrapped startup will be a success.